Do you know the top nine outdoor brand rankings?

Currently, unlike traditional outdoor sports that pursue professionalism and challenge to the extreme, domestic consumers are increasingly looking forward to opportunities for leisure, relaxation, and socializing from outdoor sports, and are paying more attention to the appearance and style of outdoor equipment. In line with this trend, outdoor sports participants are showing a trend of increasing youthfulness, urbanization, and feminization.

In the early stages of development, a large number of domestic and foreign brands flooded in, and now it has entered a period of adjustment, with a clear trend of increasing concentration. According to COCA data, there are currently 492 domestic and 447 foreign outdoor brands in the Chinese market, accounting for 53% domestically.

Today, let's take a look at which brands have made it to the top 9 outdoor brands in 2023.

1. ARCTERYX Archaeopteryx

Archaeopteryx was founded in 1989, formerly known as the Rock Solid brand established by David Lane. At that time, traditional outdoor brands lacked functional coverage for extreme mountain climbing. The establishment of Archaeopteryx was inspired by this, with the goal of developing high-end and high-quality professional outdoor equipment, avant-garde and unused design concepts, combined with professional high-quality raw materials, Gradually accumulate breakthroughs in the construction direction of professional top outdoor brands.

Own the Insulated Outerwear collection; Windstopper Soft series; Gore tex PacLite series; Ascent Softshells series, etc; On February 25, 2019, ANTA Sports announced the acquisition of Amer Sports Corporation, the parent company of Archaeopteryx.

2. PELLIOT and

PELLIOT, a famous Chinese outdoor brand, was founded in Beijing, China in 2012. Advocate for a new natural outdoor lifestyle and strive to become a leading brand in China's new generation of outdoor sports and equipment.

PELLIOT specializes in professional outdoor functional design and technology research and development, and has established strategic partnerships with global top outdoor technologies such as POLARTEC, EVENT, CORDURA, PRIMALOFT, POLYGIENE, RECCO, etc. It has a series of product lines such as PERFORMANCE, MONTAIN, CLASSIC, Training, etc. Its services cover multiple outdoor activities such as hiking, mountaineering, camping, and Yueye in new natural outdoor scenes.

Has won multiple industry professional awards, including the ASIA Outdoor Industry AWARD SILVER WINNER Asia Outdoor Industry Award and the Outside China Outdoor Equipment Award.

3. KAILAS

KAILAS Kaile Stone, founded in Guangzhou, China in 2003, whose brand name originates from KAILASH, Xizang, China, is committed to promoting the development of climbing and adventure sports.

Has won 71 domestic and international awards, including the ISPO AWARD GOLD WINNER Germany ISPO Global Product Gold Award and the ASIA OUTCOOR INDUSTRY AWARD SILVER WINNER Asia Outdoor Industry Award Silver Award; At the same time, we have obtained 29 patents, including APPAREL TECHNOLOGY clothing technology, BackPACK TECHNOLOGY backpack technology, SHOE TECHNOLOGY footwear technology, and have independently developed climbing equipment, making breakthroughs.

4. TOREAD Pathfinder

Pathfinder was founded in 1999 and is a well-known outdoor equipment brand in China. It focuses on providing safe and comfortable outdoor equipment for outdoor enthusiasts, including outdoor sports shoes and clothing, camping equipment, and mountaineering equipment.

5. KOLON

In 1973, KOLON SPORT was born and first mountaineering equipment was introduced. Since its inception, KOLON SPORT has established green as the basic color tone, with evergreen trees as the brand logo, adhering to the responsibility of caring for nature, actively exploring the comfortable power of nature, and applying it to the development and research of new products.

Over the past 40 years, through continuous innovation, we have achieved top professional outdoor brands. KOLON SPORT, a leader in outdoor life.

6. The North Face

The North Face ® Lesaffis, a well-known outdoor brand in the United States, was founded in 1966 and is an important member of VF Group, a publicly listed company in the United States. Its headquarters are located in an LEED platinum certified energy-saving and environmental protection industrial park in California, United States, dedicated to providing professional equipment for every rigorous exploration of outdoor athletes.

By the late 1980s, TNF had become the only manufacturer in the United States that produced a range of outdoor products, including jackets, ski suits, backpacks, tents, and more.

The 1990s was a time when TNF shone brightly. After decades of development, TNF has become a well-known outdoor product brand worldwide. It has always been closely associated with outdoor exploration activities in harsh and harsh natural environments. Through continuous technological innovation, it designs and produces outdoor equipment with increasingly high comfort and safety performance to meet various levels of needs.

7. JACK WOLFSKIN Wolf Claw

Wolf Claw JACK WOLFSKIN was founded in 1981, headquartered in Edelstein, Germany. It is the largest outdoor sports brand in Germany and one of the most important brands in the European outdoor market.

As the top outdoor brand in Germany, JACK WOLFSKIN has been renowned in Europe for its unique design and superior quality since 1981. JACK WOLFSKIN believes that outdoor sports should be a pleasure, and outdoor enthusiasts can always feel "At Home Outdoors" when using equipment.

In 2007, JACK WOLFSKIN planned to selectively introduce some product lines into the Chinese market in October, such as tents, backpacks, clothing, etc.

8. Columbia

Columbia was founded in 1938, when Oregon often rained. Therefore, in its early years, Colombia started by producing raincoats and rain caps. Through continuous development of various outdoor sportswear and research on high-tech fabrics, it has developed into the world's largest outdoor clothing brand. Its excellent product quality has surpassed tests and gained recognition from people around the world.

In 1998, Columbia's products were mainly for the general public, but Colombia once again became a leader in the active outdoor clothing industry.

9. Patagonia

Patagonia, founded in 1975, is an international top outdoor brand known as Gucci among outdoor brands and a global leader in the design and marketing of functional and lifestyle clothing.

For over 30 years, Patagonia has always seemed to serve only outdoor enthusiasts and mountaineers, with its outstanding feature being exquisite detail design.